The partnership will see Echo Esports�� marketability enhanced by Shikenso systems. The data company will provide credible insights and evaluation tools to help the esports franchise create better brand partnership yardsticks. With Shikenso��s innovative technology, Echo Esports will garner information about its brand performance. With the right tools available, Echo will be equipped to report media valuations to its partners in a calm collected manner.

Jasmin P?tzelsberger, Head of Partnerships for Echo Esports, commented on the partnership. He stated that the partnership affords the esports organization the opportunity to perfectly monitor and showcase the impact of its brand and creative campaigns. With Shikenso Analytics’ detailed reporting, P?tzelsberger hopes that Echo Esports will be able to increase the value of its partnership and thereby expand its partnership assets.

��With Shikenso and its innovative technology we can perfectly monitor and showcase the impact of our brand and creative campaigns,�� P?tzelsberger said.

��With in-depth reports and analyses about our daily activities including our in-house events like ��Race to World First�� in World of Warcraft and our ��Blind Progression�� in Final Fantasy, we will be able to further increase the value of partnering with Echo Esports and expand our partnership assets.��

Arwin Fallah, CEO of Shikenso, shared his excitement about the partnership. He revealed that he was a huge fan of World of Warcraft and as such, ��seeing it on big stages is thrilling.�� He anticipates working with Echo Esports as he looks forward to empowering the organization with his data in the future.

��World of Warcraft has a special place in my heart and still seeing it on the big stage is thrilling,�� Fallah revealed. ��Partnering with the two-time World First winner Echo Esports lifts this feeling to a whole new level, and I��m more than excited we can put our solution to good use and empower the organization with our data in the future.��

Shikenso has over the years provided data for organizations, growing a good clientele list. The analytics company is popular for its data services to esports tournament organizers such as PGL and BLAST Premier.

The company is also known for its work with esports organizations like Mousesports. It had earlier secured a partnership with the British esports franchise EXCEL ESPORTS and the Portuguese organization, SAW. Amongst its rich clientele list is esports infrastructure company ReKTGlobal and esports agency Promod Esports.

Echo Esports, was founded by players from Method, a reputable World of Warcraft guild in 2020. The guild has positioned itself as one of the most successful in the game, with two consecutive wins in the Race to World First. The Blizzard Entertainment World of Warcraft tournament gets guilds to compete in clearing in-game raids.

While the franchise focuses majorly on World of Warcraft, it also participates in Final Fantasy XIV. Owing to its success earlier this year, Echo Esports sealed a partnership with gaming chair manufacturer Secretlab. The organization also has support from gaming mod platform CurseForge and Mythic Trap, the World of Warcraft guides and strategies website.

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The announcement of the new Overwatch hero surfaced this Wednesday when Activision Blizzard released Echo’s origin story video on the official Overwatch YouTube channel. The Tweet made by the official Overwatch Twitter account described Echo as an ��evolutionary robot programmed with a rapidly adapting artificial intelligence��, who represents the cutting edge of technology.

Echo’s origin story briefly recounts the passing of Overwatch founder Dr. Mina Liao, who was killed in an explosion-like accident, while unveiling Echo was Liao’s life’s work, making the new hero a legacy of a prominent figure in Overwatch’s world.

The arrival of Echo was, however, not a massive shock to the Overwatch community, given all the teasers that surfaced ahead of the official announcement. Only a couple of hours before the announcement, Overwatch teased Echo’s arrival with a picture displaying her container, which was an obvious reference to her.

But that was not the first time Echo was unveiled to the public. The first appearance of the robot-like Overwatch hero dates back to 2018, when Blizzard released a short video named “Reunion”, which showcased McCree settling some unfinished business with Ashe and Deadlock Gang.

The dispute between Ashe and McCree in the video was over a mysterious crate, which McCree was determined to get his hands on. Upon opening it, Echo emerged from her slumber and after exchanging some words with her rescuer, McCree stated he can’t join the new Overwatch, but that “the team” will need Echo’s help.

Echo was also featured in an Overwatch 2 announcement video named Zero Hour, where she can be seen flying around the battlefield while shooting laser-like explosive projectiles, which might be a indication of her abilities, considering Blizzard tends to remain faithful to their Overwatch cinematics and the established kits of the heroes featured in them.

The first proper hint which suggested Echo might become the 32nd playable hero of Overwatch emerged on Monday, March 16, when Overwatch posted a picture of a cryptic message from Dr. Mina Liao on their official Twitter page, which revealed Liao was working on a “new project”.

The second and the last clue before the picture of Echo’s container was released, was a 10-second audio clip, which surfaced on Tuesday. The clip had no obvious context to it, but it later proved to be a small portion of Echo’s origin story video.

At the time of writing Blizzard have yet to unveil when Echo will make her way to the Public Test Region (PTR), however, it’s likely she could make her debut in the Overwatch world sometime next week.

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