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]]>President of Tokyo Esports Gate, Yasuo Hara shed some light on the intent behind this development. He acknowledged the gap that exists in the Japanese esports industry as compared to their counterparts in the West and China. He stated that while the Japanese esports scene is growing, the esports park will help close the gap.
“Japan’s esports market is growing but still distant compared to overseas. We hope to close the gap,” said Yasuo Hara, President of Tokyo Esports Gate, which developed the Red Tokyo Tower attraction.
The esports park is located at the Foot Town of the Red Tokyo Tower in Minato, Tokyo. The park occupies three floors in the building at the base of the tower. Amongst the possible experiences attainable at the space include virtual reality, games simulators and motor racing to name a few.
The Japanese gaming industry are still stuck in their ways, heavily favoring local role-playing gaming titles like Dragon Quest, Final Fantasy and Monster Strike (mobile). And as such the growth of gamers geered towards esports have been relatively slow.
The founder of Kantan Games, Serkan Toto puts it best when he described Japan as a “Donkey Kong country,” relating to the classic Nintendo series.
Japanese gamers favor the Nintendo platform for its Switch device, thereby leaving little space for the exploration of competitive gaming. Their Asian counterparts in the West, South Korea and China have embraced competitive gaming with multiplayer titles like Riot Games’ League of Legends.
According to Newzoo, the China esports market currently accounts for about one-third of the global esports revenue, which has been hinged primarily on sponsorship. The increase in the rate of streaming owing to the worldwide pandemic has created massive growth in the space on a global scale. The growth as reported by Newzoo, has seen the global esports generate over $1.3 billion.
Tokyo eSports Gate is geared at the development of entertainment services and esports gaming. The company’s business model is hinged on two main business, including the real platform and the digital platform businesses.
The real platform business speaks to the brand’s involvement in tourism, food and drinks at the Tokyo Tower. While the online platform is limited to online advertising and broadcasting rights, it also covers services meant particularly for registered members.
TEG’s Tokyo Esports Gate Project was created to foster the growth of the local esports growth and the esports park is a step in that direction. The company’s goal as outlined on their brand website reads; “to become a cultural creation company that sends new entertainment to the world,”
“We aim to create new experiences through real and digital synchronization and drive the expansion of the domestic esports market.”
The organization has also called for a special partnership with a PUBG: Battleground, “Don Win Solo Challenge.”
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]]>The post Tokyo looks to up its eSports game with big 2019 industry event appeared first on Esport Bet.
]]>The city’s governor, Yuriko Koike, announced last week that the country’s capital will hold an event that celebrates the world-renowned video game and anime industries, shining a light on the growing esports world.
Koike confirmed that more than $450,000 had been set aside for the event in the 2019 financial year budget, beginning April 1.
“Esports involves many different industries, and the event will be an opportunity (for companies) to get some publicity,” Koike said in his announcement
The dates, venues and details surrounding the event are yet to be announced.
Japan, like many countries right around the world, has experienced a sharp rise in the popularity of the professional gaming scene.
In 2018 the Japan Esports Union (JESU) was established to improve the development of Japanese professional players and sanction more tournaments.
The JESU is also working towards lobbying Japan’s Federal Government on laws surrounding gambling and improving the market for gaming developers.
Chairman of the JESU, Hideki Okamura, joined a long list of officials calling for eSports to get Olympic exposure.
“The popularity of esports has grown from last year to this year, and we will push it to a new stage next year. We think elevating the recognition of esports is one solution in making an approach to the International Olympic Committee or the Japanese Olympic Committee.”
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