{"id":7018,"date":"2019-04-03T03:57:16","date_gmt":"2019-04-03T03:57:16","guid":{"rendered":"https:\/\/esportbet.com\/?p=7018"},"modified":"2020-10-05T23:14:26","modified_gmt":"2020-10-06T03:14:26","slug":"english-cricket-board-sets-its-sights-on-reaching-esports-audience","status":"publish","type":"post","link":"https:\/\/esportbet.com\/english-cricket-board-sets-its-sights-on-reaching-esports-audience\/","title":{"rendered":"English Cricket Board sets its sights on reaching eSports audience"},"content":{"rendered":"
Could the poms find a whole new world in which to lose cricket games in?<\/p>\n
The English and Wales Cricket Board (ECB) has begun to explore the potential of the eSports industry in an effort to bring new, young fans to cricket.<\/p>\n
Strive Sponsorship, an entertainment marketing consultancy, has been recruited to evaluate how an ECB eSports partnership would look and work.<\/p>\n
In recent times we have seen more and more sporting organisations establish leagues in eSports<\/a>. <\/p>\n Football competitions like FIFA and the EPL are well entrenched in esports folklore, while the F1 circuit, NASCAR, the NBA and the NFL are attracting new fans to those codes. <\/p>\n READ: All the best eSports games you can bet on<\/a><\/strong><\/p>\n Why wouldn’t the ECB won’t a piece of that pie?<\/p>\n The CEO of the ECB, David Mahoney, confirmed the organisation’s interest.<\/p>\n \u201cWe\u2019re keen to better understand the space and need a blend of gaming and esports knowledge, combined with strong sports rights holder experience,” Mahoney said.<\/p>\n The challenge that the ECB has is that there is no existing gaming title to rely on.<\/p>\n While there have been popular cricket console titles in decades gone by, cricket has always proven to be a difficult sport to translate to a video game format.<\/p>\n Does this mean the ECB and perhaps the International Cricket Council need to help develop a game to launch on to the eSports stage, or can they piggy back and partner up with another successful title in which they see a shared demographic?<\/p>\n To make things even more interesting, the ECB may want to accelerate any short-term decisions, given they are hosting the 2019 ICC ODI World Cup<\/a> in just two months.<\/p>\n We’ll watch this space with much interest.<\/p>\n","protected":false},"excerpt":{"rendered":" The English and Wales Cricket Board (ECB) has begun to explore the potential of the eSports industry in an effort to bring new, young fans to cricket.<\/p>\n","protected":false},"author":15,"featured_media":7019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[3],"tags":[610,611,4],"class_list":["post-7018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cricket","tag-esb","tag-featured"],"yoast_head":"\n